”Details matter,
it’s worth waiting to get it right.”

Steve Jobs


It all started with an old HP desktop running XP in the mid 2000s. Being a curious child I tinkered with it until it broke, and from there I had only two choices: I could stop messing with things or I could fix it and continue to feed my curiosity. I chose the latter and went down a path that would drive me to continuously try to get the most out of what I was working with. I kept asking myself,

”What else can I do with this?”

From there my creative side took over and allowed me to teach myself all the ways I could express myself using technology. First with music, then with digital art, editing film and finally with programming. These hobbies evolved into a calling that would combine with my passion for marketing, leading me to pursue a Bachelor of Commerce at Ryerson University in Marketing Management.Throughout and following my university career I was blessed with fantastic opportunities to explore marketing through the lens of the food industry, and later through the technology industry, peering into the extravagant, larger than life world of fine jewelry.

These opportunities allowed me to showcase businesses within the local community through magazines, television and radio, as well as on the global level through media-rich websites and even on stage at one of the largest expos in the world.

But the hunger never stops.

”Wherever there is effort, there is progress...”

Arthur Boyadjian